In September 2021, Astra were approached to prepare new signage for global retail giants Skechers, for their latest flagship store located in the capital of Spain. As part of their ongoing expansion of new stores across Europe, the new store is situated in Madrid’s most famous street, Gran Via, which is home to some of the city’s most iconic buildings.

As part of the project, we were asked to provide signage in a plethora of different styles, all manufactured using the latest in house technology and methods, at our manufacturing facility based in Manchester.

CONSTRUCTION PROCESS

Construction began in November 2021. We provided the client with temporary window and hoarding graphics to promote the brand and their forthcoming new store.

Working closely with the architects, Goan Stella Design, and Skechers store design team based in California, we provided detailed construction specifications for our signage. Working closely as a team, on the accuracy of the fine details, to ensure a smooth process from design to installation. We had to navigate through a number of obstacles and changes along the way, and as a team, we were able to overcome the matters and provide appropriate solutions.

We attended site to survey for accurate information, and make plans for the electrical necessities of the illuminated signage, and to ensure that our signage was tailored to the requirements asked, in particular, a set of illuminated letters, that were installed to a curved window frame on the external façade of the building.