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Are you looking for a way to improve your visitors' experience while navigating your premises? Look no further than our bespoke wayfinding signage services at Astra Signs!

Our expert team can help you design and install clear and concise signage that will guide your visitors seamlessly through your building.
Don’t let confusion and frustration detract from your visitors’ experience.
Invest in our wayfinding signage services today and take the first step towards enhancing your visitors’ satisfaction and loyalty. Contact us now in the form below to get started!


You can find wayfinding signage everywhere you go! Wayfinding signs are a system of visual cues, directional information, and maps that guide people through a physical space, helping them reach their intended destination. 

Wayfinding signage helps people navigate complex environments such as buildings, campuses, and public spaces by providing clear, concise, and easy-to-understand directions.


There are several reasons why wayfinding signage is important. First, it helps visitors navigate unfamiliar spaces, making them feel more comfortable and confident in their surroundings. 

Additionally, wayfinding signage can save time and reduce the number of people who get lost or need to ask for directions, which can help increase productivity and reduce bottlenecks. 

Finally, wayfinding signage can enhance the overall user experience and create a positive impression of a space or brand.


A wayfinding strategy is a comprehensive plan designed to assist people in navigating an unfamiliar space.

Effective wayfinding schemes are designed with the user in mind, using clear language, simple symbols, and intuitive design to guide users through a space. It includes a variety of elements, such as signage, maps, symbols, and color coding. 

In any complex environment, be it a large office building, hospital, or university campus, finding your way around can be a daunting task. 

The signage should be consistent throughout the environment and clearly visible from all vantage points. It should also consider the needs of all users, including people with disabilities or limited mobility.

navigate your way to success with our bespoke wayfinding signage


When designing a wayfinding scheme, there are several factors to consider.

First, it is essential to understand the users and their needs. You should consider who will be using the space, how people will move through it, and what information they will need to find their way. 

Second, it is important to consider the physical environment, including lighting, signage placement, and visibility. 

Third, you should consider the overall brand and aesthetic of the space, ensuring that the wayfinding signage is consistent with the overall design. 

Finally, it is essential to test the wayfinding scheme with real users to ensure its effectiveness. This way, you are able to find if there are flaws in the design of your wayfinding scheme.

In conclusion, wayfinding signs are a critical component of creating a positive user experience in any physical space as they provide clear and concise information that helps visitors find their way with ease, reducing confusion and anxiety. 

When designing a wayfinding scheme, it is essential to consider the users, physical environment, brand, and to test its effectiveness with real users.

What is the difference between Internal and OUTDOOR wayfinding signage?

While both external and internal wayfinding signage serves the same purpose of helping people navigate through an environment, they require different design approaches.

External wayfinding signage needs to be more visible and easily identifiable from a distance, as it needs to help people find the building or location. 

Internal wayfinding signage needs to be designed to blend seamlessly with the interior design of the building, while also providing clear and concise information to help people navigate through the building.

How is wayfinding signage beneficial to my business?

There are plenty of benefits to the wayfinding business

  1. Improves customer experience – Effective wayfinding signage helps enhance the customer’s experience and makes them feel more comfortable and confident when interacting with your business. It also helps to reduce frustration and confusion, which can lead to negative reviews and loss of business.
  2. Increases brand visibility and recognition – When you incorporate your brand’s colours, fonts, and logo into your wayfinding signage, you make it easier for customers to associate your brand with a positive experience when visiting your business. 
  3. Helps boost sales – When customers can easily find what they’re looking for, they’re more likely to make a purchase. By guiding them to specific areas of your business, you can also showcase your products and entice them to make additional purchases.
  4. Enhances safety and security – By providing clear directional information, you can guide customers away from hazardous areas, this can help reduce accidents and prevent injuries.

explore the VARIETY OF WAYFINDING SIGNAGE and transform your navigation experience!

What are the different types of wayfinding signage?

Wayfinding is an essential part of navigating any space, whether it’s a large commercial building, a public transportation hub, or a city street. 

Effective wayfinding signage helps people find their way and feel more comfortable in unfamiliar surroundings. There are different types of wayfinding signage, including directional, directory, and location wayfinding.

Wayfinding signage plays a critical role in helping people navigate unfamiliar spaces.

By using directional, directory, and location wayfinding signage appropriately, visitors can easily find their way to their desired destinations.

It is important for designers and facility managers to consider the different types of wayfinding signage and their purposes when creating a wayfinding system.

We have a few examples of common forms of wayfinding signage below. 


Directional wayfinding signage is designed to guide people in a particular direction. 
It is used in spaces where people need to move from one place to another, such as airports, hospitals, and shopping malls. 
Directional wayfinding signage typically includes arrows, maps, and other visual cues that indicate the direction of travel.

For example, if you’re in an airport and need to find the gate for your flight, directional wayfinding signage will guide you to the correct terminal and then direct you to the gate. Directional signage is also useful in outdoor spaces, such as parks or campuses, to help visitors find their way to specific locations.

View case study 


Directory wayfinding signage is used to help people navigate large spaces with many different destinations, such as a shopping centre or office building.

Directory signs usually include a list of destinations, along with the floor or location where they can be found. Directory signs may also include maps and arrows to help visitors find their way.

For example, if you’re in a shopping centre and want to find a specific store, you can look for a directory sign that lists all the stores and their locations. 

Once you find the store you’re looking for, directional wayfinding signage can guide you to its exact location.

Location wayfinding signage

Location wayfinding signage is used to identify a specific location, such as a building or room.

Location signs may include the name of the location, along with a room number or other identifying information.

Location wayfinding signage is typically used in buildings with many different rooms or offices, such as hospitals or office buildings.

For example, if you’re in a hospital and need to find a specific doctor’s office, location wayfinding signage will help you locate the correct building and then direct you to the correct floor and office.

Maintenance is vital for keeping your wayfinding signage clear and concise for your customers.

how do i maintain my wayfinding signage?

Effective wayfinding signage is essential for guiding people through unfamiliar environments and helping them reach their destination quickly and easily. 

However, maintaining this signage can be a challenge, particularly in high-traffic areas or locations where weather and other environmental factors can cause wear and tear.

By protecting your wayfinding signage from the elements, keeping it up-to-date, and hiring professionals for repairs, you can ensure your wayfinding signage remains clear, legible, and effective for years to come.

keep up to date with regular inspections

One of the most important things you can do to maintain your wayfinding signage is to conduct regular inspections. This can help you identify any damage or wear and tear before it becomes a bigger problem. 

During your inspections, check for signs of fading, peeling, cracking, or other forms of damage on your wayfinding signage. If you identify any issues, address them as soon as possible to prevent them from getting worse.

Clean your wayfinding signage

Dirt, grime, and other forms of buildup can make your wayfinding signage difficult to read and reduce its effectiveness. 

To prevent this, make sure you clean your signage regularly. Use a mild detergent and a soft-bristled brush to gently scrub away any buildup, taking care not to damage the signage or remove any important information.

keep your wayfinding signage up to date

As your environment changes, so too should your wayfinding signage. 

Make sure your signage is up-to-date and reflects any changes in your surroundings, such as new buildings, roads, or landmarks.

 If your signage becomes outdated, it can confuse people and lead them in the wrong direction.

At Astra Signs, we cater to any business’ rebrand and if your building has new tenants, we can easily manufacture and install all new tenants onto your directory signage! 


Digital wayfinding screens are a type of digital signage that provides interactive maps and directions to help people navigate through large buildings or public spaces. 

They can display real-time information, such as updated schedules and traffic conditions, and can be programmed to show accessible routes for people with disabilities.

 Digital wayfinding screens offer a more efficient and engaging alternative to traditional printed maps, making it easier for people to find their way around complex environments. 

They are becoming increasingly popular in airports, hospitals, shopping centres, and other large facilities where navigation can be challenging.


With our award winning wayfinding signage, we can help you guide your customers and visitors anywhere with ease. 

We have completed numerous of wayfinding signage schemes for a variety of industries. 

Learn more about our completed wayfinding signage projects by clicking the links on the right hand side. 

2023 wayfinding sign award winners