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Astra Group Celebrates As It Unveils New Brand

Digital signage solution provider ADXBA and bespoke architectural signage company Astra Signs are celebrating the unveiling of their new group identity, Astra Group.

The group brand launch follows the merger of the two Greater Manchester businesses in April of this year, with the duo combining to become one of the country’s leading full-service providers of both traditional and digital signage.

The two brands will retain their individual identities under Astra Group, joined by Astra Digital, Astra Graphics, Astra Services, and Astra Safety, which together will provide specialist solutions with a level of expertise that hasn’t been enjoyed in the sector previously.

The new identity can be seen across the company’s five locations which includes hubs in Manchester, London, and Dublin, as well as on its fleet of vehicles and all physical touchpoints. A website refresh coincides with the launch –

The news comes to follow a successful first quarter for the business, including two multi-million pound contract wins and a significant increase in orders across the Group, for the business’s collective services.

Speaking on the launch of Astra Group, newly appointed CEO of the business, Jim Kerr, said: “This is a significant milestone for Astra Group, as we formally combine our collective business strengths under the one group brand”.

“It’s early days but I’m pleased to say that we’ve already achieved what we set out to. We’ve opened the door to increased opportunities, asserted our position as a forward-thinking, innovative leader in the field and, in turn, provided the collective group business with increased stability.

“We are excited to continue our journey and to add more value for our customers across our key sectors including transportation, retail, and out-of-home. Feedback from key customers has been incredibly encouraging and I’d like to thank them all for their support and buy in to our vision.”

Astra Group is a leader in producing innovative visual solutions for a wide variety of sectors including travel and transportation, hospitality, retail, leisure, and international events. UK & international clients include BT, Manchester Airport Group, Hilton Hotels & Resorts, Bowmer & Kirkland, NHS, Gino D’Acampo Hotels & Leisure, Manchester City Football Club, Samsung, Gatwick Airport, Skechers, Global, JCDecaux, EasyJet, Alight Media, Arnold Clark, and Unilever.