Astra Group Enjoys National Recognition At The UK Graphic Awards

We’re thrilled to have been recognised at the UK Graphic Awards for our work with the UK’s largest indoor entertainment arena, Co-op Live.

The national awards, hosted at The Hilton Metropole in Birmingham, are the biggest night in the UK wide-format print calendar and champion the talent and creativity that goes into producing the most exceptional projects in the country. 

We were proud to be acknowledged in the Hospitality and Leisure category, taking home Silver for our work with Co-op Live.

The contract, awarded in 2022 and spanning over two years, saw Astra Group tasked with designing, manufacturing and installing all exterior, infinity mirror, neon graphic, and large format LED Displays at the arena, contributing to the overall aesthetic and functional excellence of the landmark venue.

Speaking on the business’s success, Astra Group CEO, Jim Kerr, said: “This was a unique and complex brief brilliantly executed by the team, who drew on their collective extensive graphic design, production and installation expertise to deliver a suite of products that fulfilled Co-op Live’s requirements to the highest of possible standards.

“To see this work recognised at this prestigious event and amongst so many industry peers is fantastic.  It’s a win not just for Astra Group but for Co-op Live to whom we’d like to extend our heartfelt thanks for entrusting us with this world-class signage project.”    

Holly Watson, Head of Marketing at Co-op Live, added: “What a fantastic win for everyone involved! The innovative signage solutions from Astra Group went above and beyond, blending high quality design, craftsmanship, and cutting-edge technology. The final result is absolutely stunning and built to last. We’re so happy to collaborate and see the incredible work of the team recognised!”

The graphic signage brief, one of four components within Astra Group’s contract, saw the business required to consider a number of complexities.  These included the varying substrates of the building including brick, block and concrete, which necessitated a versatile and adaptive material to be used, and the evolving nature of the venue, which required all graphics to be easily and cleanly removed.  In-keeping with Co-op Live’s vision to be the most sustainable arena in Europe, the graphics also needed to be designed and produced in the most environmentally friendly way possible.

We were proud to navigate all, harnessing the latest innovative and environmentally friendly materials and the business’s industry-leading technical expertise to create a visually impactful and functional environment fitting with one of the UK’s most prominent indoor arenas.  

Astra Group is a leader in producing pioneering visual solutions for a wide variety of sectors including travel and transportation, hospitality, retail, leisure, stadia, and international events.  

To discuss how we can help you contact the team on 0161 312 1705 or email enquiry@astragroup.co.uk.